Social media is an important part for your marketing strategy. But you may not know that social media can also be a major security risk. Social media threats could affect your business to be safe. By being proactive you can help protect your business from cybercrime.

Common social media security issues faced by business

Lets start with the most common issues.

1.Inactive accounts:
Hackers tend to target unattended social media accounts and post fraudulent messages that can tarnish the name of the brand. That’s why its important to de-activate or delete the account if they are not used.

2.The human Factor:
Simple acts such as clicking on malicious link or downloading files from a dubious source can create social media risks for businesses.

3.Vulnerable third-party apps:
Even with a secured account, there are still the risk of hackers gaining access through third party apps connected to your account.

4.Phishing scams:
Hackers offer fake coupons of well-known brands to sound more convincing this technique is used by cybercriminals to gain personal information and banking details.

5. Imposter accounts:
Imposter account that looks similar to your company account and uploading similar content and pictures can damage your reputation.They contact your customers with fake offers.They target job seekers and request personal information in exchange for jobs.

Tips to safeguard your business:

1.Implement policy:
Ensure social media security for business by using it responsibly. create policy outlining corporate image to be maintained, posts to be uploaded, how to prevent scams. Person responsible for maintaining corporate account.

2. Training on social media issues:
Training will help ensure policy being implemented effectively. It will bring clarity to guidelines and employees to share concerns. Training sessions will help to familiarize with latest social media threats and how to safely use social media for business growth.

3.Multi-level approval:
Handpick capable employees for managing task and setup a multi layer system of approval so that right content are posted.

4.Strong password:
Have a good password policy will help you keep your accounts secured. Using passwords that are difficult to guess and changing them on regular basis will help to protect your account.

Cybercrime are on rise and social media and are hotbed for hackers who can steal data and valuable information. Don’t let your account be a victim of cyberattacks.